The Practice Foundational Elements Systems

You’re a professional service provider…Discover how to grow and scale your business with Terri guiding you “step by step” to success…

The Fastest Way to Increase Revenue, Improve Patient Retention and Enhance the Customer Experience

A Ready to Go Proven System for Selling

  • Sales strategies to gain more confidence in your selling ability that have been proven to increase revenue.
  • How to differentiate by credentialing your practice and your provider(s) to stand out in a crowded marketplace.
  • Develop long-term treatment plans that improve patient retention.
  • Communication strategies to recognize opportunities, engage in conversation, diffuse objections and provide solutions.
  • Closing and follow up techniques for hidden revenue 
  • Key Performance indicators that matter.

Introducing the Proven "Practice Foundational Elements System"

The Road Map to a 7+ Figure Practice 

Here's just some of what you'll discover:

Prepare NOW for the future


Expert Phone Skills 

  • Important aspects of phone engagement
  • Credentialing the Practice and Provider
  • Buying Signals

Converting Web Leads

  • Response protocol 
  • Communication methods 
  • Follow Up

Consultations That Convert

  • LAER Model 
  • The value of charging and why 
  • Personality Types

The Expert Close 

  • How to handle objections
  • The importance of building treatment plans
  • Patient Retention 


The Practice Foundational Elements Success System

Designed for your success

  • Access

    Imagine having Terri in your corner to help you grow your business ... without trial and error.

  • Mentor

    Imagine working with Terri every month at a fraction of the cost for her powerful support.

  • Community

    Imagine being SURROUNDED by driven, like minded entrepreneurs across various industries to learn, grow, share & collaborate!

  • System

    Now you’ll have the exact steps in a complete “end to end” full system – no more trying to “piece your business together”.

"After 3 months of consulting with Terri Ross, I continue to maintain a net profit of 24%...  

“I highly recommend Terri Ross as a medical spas consultant.  I have an established medical spa, I wanted to grow and take to the next level.  Without a doubt, Terri knows all aspects of the medical spa from finances, productivity, sales, staffing, marketing, and services.  She is a wealth of information and an extraordinary professional! When I contacted Terri our net profit was already on the rise due to the purchase of a new piece of equipment, but I was concerned that the novelty would wear off.  Her energy and ability to communicate a strategic plan was essential to the continued growth of my practice.  After 3 months of consulting with Terri Ross, I continue to maintain a net profit of 24%.  My only regret is that I wished I had taken her recommendations earlier on certain topics, but I look forward to ongoing consulting and excited to see how her referrals pan out.   It has been a privilege to work with someone of her caliber.”

– Gloria Peithman, CRNP,  

Chesapeake Laser and Skin Care Center

The Practice Foundational Elements is here to help you reach your main goals...

If you want to master the art of sales, systems and techniques to convert prospective clients into paying services and have patients raving about your practice, then PRACTICE FOUNDATIONAL ELEMENTS IS FOR YOU!


With Expert Phone Skills you'll Learn the LAER Model and how to get patients now


Converting Web Leads with Protocols and the Best Practices that serve your patients.


Consultations that Convert to long-term treatment plans and improve patient retention


The Expert Close along with key Follow Up is important to build long term patients.


The exact blueprint and mindset to scale your business now and create a referral network


Get access to Terri and her team to answer any strategic questions you may have.

Get Started Now

ENROLL NOW in "The Practice Foundational Elements System"  and get started on your journey to growing your business and no longer experiencing your biggest problem.

  • Free Updates

    You will get all future course updates for free so you have the very latest information.

  • Instructor Support

    You will have direct support from Terri and the team in the Facebook Group.

  • Lifetime Access

    You will have access to the course for life so you can watch it again and again.

  • Watch on Any Device

    Access the course from your Phone, Tablet, Laptop or Computer.

Meet Your High Performance Sales Coach

Terri Ross
Expert Trainer & Mentor


Terri Ross brings more than 20 years of corporate global sales and management experience in the medical device industry, along with her vast knowledge of the plastic surgery and aesthetic space to help you launch, grow, or scale your medical spa or cosmetic surgery practice so you can Attract more clients, Convert more patients into paying procedures & Generate more revenue.



  • Managing Partner, Lasky Aesthetics and Laser Center, Beverly Hills

  • Practice Management Consultant, Spalding Drive Plastic Surgery; Dr. David Amron and Dr. Paul Nassif

  • Nassif MD, Dr. Paul Nassif; Board Certified Facial Plastic Surgery and Star of Botched.

  • Practice Management Consultant, Dr. Garth Fisher, Beverly Hills

    • Regional Sales Director, Zeltiq
    • Regional Sales Director, Medicis
    • Area Business Director, EMD Serono
  • Regional Sales Director, Zeltiq

    Regional Sales Director, Medicis

    Area Business Director, EMD Serono

Frequently Asked Questions

When will I get access to Practice Foundational Elements?

How long will I get access to PFE?

Is it Interactive and can I ask Terri questions?

Do I have to use a desktop Computer to watch the training? 

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